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From Belo's Bags for Lives - Why Circular Economy Has To Go Beyond Materials.

Circular Economy: How we need to rehumanise and reinvest into our supply chains and not just into materials to make a sustainable future. 

Working in circles historically has never been considered a productive way of working, but for us, it makes complete sense. Circular economy is one of the new buzz words we are all hearing on the sustainability front where the circular way of running a business can be focussed entirely on materials. But what about the people who are part of this process? 

ellen McArthur Foundation Circular Economy Model

 

Circular economy is based on a closed-loop system that aims to extinguish waste to reuse what is already in the system, i.e. to effectively build an equilibrium. I often find that we talk about raw materials in this system and the end product, but the people who are producing the products, usually in the most impoverished communities, are not often discussed. But can we apply the same circular process to the communities that we work with and rather than just take the labour, reinvest back into their communities, so they have the opportunity to rise as the company thrives? 

 

 Double Standards

 

Brave men and woman have spoken out about the fashion supply chain and publicly investigated this industry to highlight the modern slavery that lives within it. Fashion Revolution is an excellent source of knowledge for the current statistics and figures on the working conditions and effect of fashion on the supply chain. From this, we have heard harrowing statistics like:

  

 "Garment workers are paid 30% of what they need to live a decent life, with no possibility to negotiate."

 

 and 

 

 "It is believed that 71% of leading retailers have modern slavery within their supply chain". 

 

 Even when I was at school with my part-time job, I had an expectation I would receive a fair wage, training to help me progress and be safe at work. I never once thought that this would be a luxury; it is what I felt I was justly entitled to. Don't get me wrong, the UK is not innocent by any means, but these were entitlements I was taught at school, and if I was unhappy with, I felt protected by laws and relations. I find it absurd that many UK led businesses can righteously uphold a good working ethos in the UK, but that goes out the window in lower economically developed countries where exploitation becomes a daily norm. In general, the public is unaware or even detached from how products are made. Many even assume that the low prices for clothing are due to machines making them, rather than it being a person behind the stitches. This dehumanisation adds the problem as it distorts our expectation of price when we purchase a product. 

 

Rethinking our supply chain as people and not just a machine.

 

Applying a circular model makes sense for materials, but what if we rethink the supply chain? Business can be used as a powerful force to create positive changes for everyone. What if we used it as an opportunity to reinvest in these communities, rather than just use the workforce for financial benefit. It seems like a simple thing to do, but many sceptics challenge the thought process, often stating that investing more money into the community and the baseline employees to have a living wage rather than minimum wage will lead to a financially unsustainable business. But we at From Belo, wholeheartedly disagree. This short-sighted logic comes, in part, due to a bias that sees wages as a cost rather than a tool to engage employees, stimulate innovation and improve overall efficiency. Over the long run, profitability will suffer as workers motivation and productivity decline. 

 

 

Bags for lives – Our Solution

 

From Belo is a for-profit accessories brand that was built on the foundations of kindness. We repurpose materials once destined for landfill into beautiful accessories. But we didn't stop there! After working with some of the most impoverished communities in South America, we were inspired to create a socially responsible company that provides work with fair wages, that goes beyond the workers and their family’s basics needs, to ensure a good quality of living. We also realised the importance of reinvesting back into the community of our artisans, so with every purchase made, we donate meals to the homeless and in need. Every donation is taken to our partner charity "Casa de Maria" personally, that way, we can guarantee we are doing and what we are saying. 
 

The power of community is felt in every stitch at From Belo. Out team feels motivated to not only being able to have the opportunity to create a better life for themselves and their family but also to be making a difference in their community. This sense of purpose and having the opportunity to thrive and not just survive helps ignite the fire and passion for creating sensational products. This reinvestment into the community, this is part of our circular economy. 

 

 

Keeping a close relationship with our team has been an essential facet of our company. We know every member of our team, and we focus on ensuring they feel happy, safe and respected. Not only has this helped with our productivity, but it also has helped with product creation, we work as a team to iron out any challenges or difficulties in design to create the best product available. It is incredible to learn the journey of our team members (From Belo Family) and how some of them were once supported by our partner charity in their time of need and are now the breadwinners for their family and able to give their children the education they had craved. 

 

 To summarise, if kindness isn't enough of a reason for a company to be socially responsible, we can guarantee the benefits go far beyond financial compensation; it promotes employee morale, lowers the costs as it helps with retention of skilled workers, declines absenteeism and increases the focus on product quality. 
 

We are proof that business can be done in circles both for materials and for people to create a better future for everyone involved. 

 

 

With Love

Char 


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