Our new collection just came out of the oven and we are so excited to share with you all very soon! The Frevo collection is inspired by the best Brazilian tradition: Carnival. We wanted to create beautiful accessories fit for a celebration of colour, life and rejuvenation – Just like the Frevo in Recife’s carnival.
We are giving you a sneak peek of the Frevo collection with our Helena Seatbelt Hobo bag. But there's even more reason to celebrate because this seatbelt bag was nominated as one of the Most Socially Responsible bags of 2020 by Independent Designer Handbag Awards - a.k.a. The Handbag Oscars - sponsored by Global Goods Partners.
What does it mean to be a Socially Responsible Bag?
It means every From Belo bag is ethically made in Belo Horizonte, Brazil, by talented artisans that are paid a fair wage that not only meets their needs but also their families. They work 40 hours per week in a well ventilated and safe building, have paid holiday, health insurance and are unionised all following UN Sustainable Development Goals. It also means we re-invest back into their community by donating meals, with every accessory sold, to a charity called Casa de Maria who literates, feeds and provides a safe place to wash to those who are homeless and in need.
The radiant rainbow handle of the Helena Hobo bag is beautifully weaved by our artisan Helena, with fabric offcuts of the fashion industry's cutting rooms. The main body is made with decommissioned seatbelts, giving strength, sturdiness and water-resistance that can carry the weight of the world on your shoulder like it’s nothing. It comes with its own interior zipped pouch embroidered with our ethos “Feed Goodness into the world”, which is exactly what we do.
With Helena Hobo bag, you can carry more than just your belongings, you can carry kindness.
Meals donated to Casa de Maria for every Helena Hobo bag sold.
This bag saves from landfill:
12m of decommissioned seatbelt
200 grams of fabric off-cuts
The Helena Hobo bag Dimensions
H: 33 cm x L: 45 cm x W: 13 cm
Handle Drop: 21 cm
Each bag comes wrapped in a From Belo dustbag.
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