“A simple thing like your birth country can determine what opportunities you get in life. Opportunities might just be as simple as healthcare, food or even schooling - things that I take for granted”
Charlotte, Co-Founder, From Belo.
At From Belo, we believe it is important to count our blessings, give back and try to empower those in need. In Brazil, it is common to see people begging for money, especially children. At night, if you are at a bar, you will probably see children trying to sell chewing gum and sweets to help their families to put food on the table. We wanted to do something to change this.
From Belo decided as part of our work to donate plates of food to the community of Belo Horizonte for every product sold. This equates to 6 plates for every handbag and 2 plates for every wallet or small accessory.
The plates of food are distributed by Casa De Maria, an organisation created by an amazing woman called Dona Nilza. She is the pillar of her community, Belo Horizonte’s biggest slum: Cafezal.
Casa De Maria helps the homeless and locals in need by filling empty stomachs, providing a place to cleanse themselves and haircuts to help tidy themselves up. They also provide literacy and tutoring programs to local residents and the homeless for free. This has helped many of the local residents and children pass their exams and apply for work. Find out more about the work of Casa de Maria.
Dona Nilza welcomes everyone with warmth. She doesn't just look after their physical needs but also their emotions. Her aim is to support and strengthen every person so they can face their daily struggles head-on.